Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. I’m sure this post will generate its fair share of comments, outrage, and controversy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

MAY 24, 2009

► April ( 5 ) Buying Cycle – Moving to Decision and Purchase Buying Cycle – Interest, Research & Consideration Buying Cycle – Sideline Goldmine The Buying Cycle Disconnect How do you define Customer Value? I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.)

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

LeadsRX

JULY 19, 2021

Only 54% of marketing decisions are being influenced by marketing analytics , with respondents citing poor data quality, unactionable (sic) results and nebulous recommendations as top reasons for why they don’t rely on analytics to make decisions. Poor Data Quality. They’re swamped.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104