A Primer on Sales Competitive Battle Cards
The Effective Marketer
MAY 27, 2015
Over the past few years I have created my share of battle cards, so let me try to codify the process I follow to help you out. My process is the following: 1. Data Collection: Knowing what data you need to gather, now you can start the process. Let’s take a look at some sample presentation/documentation formats below.
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