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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Over the past few years I have created my share of battle cards, so let me try to codify the process I follow to help you out. My process is the following: 1. Data Collection: Knowing what data you need to gather, now you can start the process. Let’s take a look at some sample presentation/documentation formats below.

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Discover Where Your Competitors Are Beating You Online

Hubspot

But, companies no longer control the selling process. Buyers now control the selling process. So, the most successful competitors you will face are online providing your ideal buyer with the information they seek and consume throughout their decision-making process. 3] Forrester. [4] 4] Forrester. [5] 7] Gartner.