Forrester Online Lead Generation Open Rate Personalization 
Online Marketing Institute
JULY 31, 2009
2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. You don’t wait for a cold call to talk to an annoying sales person. Reverse IP look up appears to be the new thing here.
Webbiquity
JANUARY 17, 2011
For example, women (63%) are more likely than men (56%) to post comments and likes to their profile, suggesting that women show a greater tendency to engage in personal communication. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% Women are also more likely than men to share pictures.
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