Remove Forrester Remove Market2Lead Remove Sales Management Remove Template
article thumbnail

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. The data is a couple of years old but still valid. Statistics include: • 16.5%

article thumbnail

15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

Increasing sales productivity is one of the most powerful growth levers for any company. A well-oiled inbound sales machine means reps spend less time working low quality leads, and more time closing sales. But, for many B2B organizations the sales engine is not turning. marketing only celebrates when sales does).