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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

Some folks view online marketing, and its automation, as a catalyst for said alignment (see Forrester’s report by Jeff Ernst of a similar title). Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Not everyone in B2B “buys&# that they each hold a stake in search – Sales/Marketing/IT/Execs,etc.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Image: Versions of the SiriusDecisions Demand Waterfall.