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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. 16% % firms w/lead to first call conversion > 50% 48.7% 51% win rates 55.6%

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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

Only once you are clear on all three of these areas will you be able to drive out an efficient distribution strategy that targets, and nurtures leads across each stage of the funnel. According to Forrester research, only 8% of B2B companies have sales and marketing departments that are tightly aligned. MarketingSherpa).