Hard Data to Justify Your Marketing Automation Investment
Customer Experience Matrix
SEPTEMBER 1, 2010
This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. 16% % firms w/lead to first call conversion > 50% 48.7% 51% win rates 55.6%
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