Buying Online Display; Click-through Rate & Conversion Considerations
NuSpark Consulting
DECEMBER 29, 2013
Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate. A similar report from Forrester also shows how display spending continues to grow significantly.
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