How to Qualify a Lead: The Battle-Tested B2B Framework
SnapApp
MAY 29, 2018
It could be looked at as the difference between a lead that engages with 20 pieces of top-funnel content vs. one that has visited your pricing page 5 times. Returning repeatedly to the pricing page, however, is a strong signal of intent to buy. But, should they cancel again, maybe it’s time to move on.
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