Martech

FEBRUARY 8, 2024

I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. Lead ranking. Lead routing. Lead nurturing.

Marketing AI 112

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 112

Mailmunch

APRIL 26, 2021

Firstly, you need to design top-of-the-funnel content to capture email marketing leads. Secondly, you need to produce content that nurtures email leads and converts them to buyers. . Create lead capture content. For marketers, generating leads is the top priority. Image Source ). Be Helpful.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., Lead management. Lead management comprises three functions: lead capture, lead scoring and lead nurturing.

Marketing Automation Services 116

Marketing Automation Services Enterprise Management Work Management Marketing Management 116

SnapApp

MAY 29, 2018

Forrester research indicates that 74% of business buyers conduct more than half of their research online. This emphasizes the importance of content marketing , sales enablement, and lead nurturing campaigns. Qualifying every lead by hand is wasteful, and that waste compounds if the quality of MQLs drops.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

NOVEMBER 29, 2016

Big data, software tools, and digital footprints pulled from social media platforms are some of the readily available sources marketers have successfully utilized to better understand buyer behavior. The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads.

Marketing Automation Services 67

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 67

PureB2B

NOVEMBER 29, 2016

Big data, software tools, and digital footprints pulled from social media platforms are some of the readily available sources marketers have successfully utilized to better understand buyer behavior. The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62