The Future of B2B is Changing. Are You Ready?
Engagio
OCTOBER 13, 2020
Marketing is playing a bigger role at the bottom of the funnel. Larger buying committees ( 12-16 people ) mean that sales reps can’t possibly be talking to every stakeholder 1:1 during a sales cycle — yet talking with multiple personas is exactly what Marketing is good at. (In Need for multi-channel orchestration.
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