Full Circle Insights
OCTOBER 4, 2023
At Full Circle, we have always used the Forrester Demand Waterfall as a guide because it is a clear funnel on which to make decisions. Investigating and optimizing lead data Now that we understand the funnel, the data, and the way to attribute campaign performance we now turn to how to optimize our lead data.
Full Circle Insights
SEPTEMBER 12, 2022
According to Forrester , sales and marketing teams that work together using an ABM strategy are 6% more likely to exceed revenue goals than teams who are not using ABM. For more insight as to how ABM correlates with your ROI, check out How Account-Based Marketing Can Generate ROI. > > Full Circle Insights.
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Full Circle Insights
AUGUST 17, 2022
Full Circle’s third patent recognizes the unique technology that enables marketers to accurately capture, preserve, and report campaign attribution data inside their company’s CRM system. August 16, 2022 — Full Circle Insights today announced that the company was awarded its third patent, U.S. SAN MATEO, Calif.,
Full Circle Insights
DECEMBER 13, 2021
The latest version , the Forrester B2B Revenue Waterfall TM , is account-based marketing (ABM)-focused, reflecting ABM’s growing popularity. True marketing attribution that addresses both components ensures you’re investing in the right campaigns and optimizing processes at the same time, so don’t settle for less.
Full Circle Insights
NOVEMBER 17, 2023
Full Circle Insights recently hosted the Geeks Make More Money: Building a Data-Driven Marketing Culture webinar where we broke down why our math teachers were right all along – numbers really are important! Optimizing – Where are my processes performing well and where can they be improved?
Full Circle Insights
JUNE 15, 2022
As ABM was gaining widespread popularity for the first time in 2016, the SiriusDecisions (now Forrester) blog published a post warning marketers about a common mistake teams were making when adopting ABM – selecting accounts as the first step. Even though the Forrester post was published a few years back, the fundamentals remain true.
Full Circle Insights
SEPTEMBER 20, 2022
Responding to customer demand, Full Circle rolls out the first B2B marketing measurement application that provides comprehensive ABM metrics inside a CRM. That’s why we’re introducing Full Circle ABM.”. ” , an April 2022 report by Forrester. SAN MATEO, Calif., Hello Opportunities!”
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