What “Marketing Attribution” Really Means and Why It Matters
Full Circle Insights
DECEMBER 13, 2021
A recent Google search for “marketing attribution” returned approximately 356,000,000 results. The latest version , the Forrester B2B Revenue Waterfall TM , is account-based marketing (ABM)-focused, reflecting ABM’s growing popularity. In the broadest sense, marketing attribution is a method to connect campaigns to ROI.
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