Forecasting Guidelines Marketo White Paper 
Adobe Experience Cloud Blog
AUGUST 15, 2017
You likely want to be able to forecast future revenues predictably, but sometimes have a hard time getting a handle on what’s driving success and failure. Formats for content that reps can send to customers include ebooks, white papers, case studies, blog posts, videos, webinars, data sheets, infographics and more.
ClearVoice
JANUARY 8, 2019
Are brand and style guidelines established and are they formally documented? Marketo has a great cheat sheet to help you create your buyer personas. If your plan is realistic and you can forecast an ROI, you will probably have fewer obstacles getting your budget approved than someone who didn’t do his or her homework.
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