How to Find and Hire a Director of Marketing for Your Business
Single Grain
JUNE 3, 2021
Audience research, buyer persona creation, SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, PEST (Political, Economic, Social, Technological) analysis, market segmentation, and risk analysis are some of the tasks the marketing director is responsible for. Filtering helps to prepare a list of qualified profiles for outreach.
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