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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. International marketing At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. International marketing At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries.