Focus Group Inbound Marketing PR Web 2.0 
Content Marketing Institute
APRIL 10, 2018
After conducting a competitive assessment and focus groups, our team determined the buyer persona was an African-American woman with a master’s degree, promoted into a senior role within the last five years. When used properly, buyer personas are a huge contributor to marketing, sales, and overall business success.
B2B Marketing Zone Posts
NOVEMBER 2, 2010
Your PR team was aware of most of these as it often had a hand in generating those placements. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. In the early days of Web 2.0
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