9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
ANNUITAS
JUNE 18, 2012
Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. The best vendor event I ever attended was a Salesforce.com road show. Ultimately they came back, but they made Salesforce.com work for it. 2. More transparency. Believe me, there was definitely some ugly.
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