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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I have checked out Hubspot and LeadLander.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Pricing starts at about $300 per month. LeadLander is one of the most mature providers of what they term "real-time customer intelligence." While it doesn't offer all the features of other services, Opentracker offers smaller companies an extremely affordable entry point into post-click marketing starting at about $20 per month.