Convince & Convert

OCTOBER 20, 2010

That means not trying to build a social services department that solely sets up Twitter accounts and Facebook pages for businesses. Help clients humanize their brands and in so doing drive kinship and purchase intent. There’s no secret sauce there. There’s not even a secret. Firefighter.

Paid Search Agency 119

Paid Search Agency Advertising Agencies Ad Agencies PR 119

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. Facebook Fan Pages are email newsletters with smaller pictures. Facebook is for people you used to know. Social media allows big companies to act small again. Linkedin is for people you know. I know this one isn’t mine.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

MARCH 3, 2010

Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. There’s an optimal time of day and day of week to tweet.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. link] #SMM [link] Face to Facebook RT @jaybaer Is Social Media Too Big For Its Britches?

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Webbiquity

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 92% said they personally use LinkedIn, versus 56% on Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Content Marketing Institute

OCTOBER 24, 2017

Can be archived for the ages, or produced on the fly as live-streaming events on messaging platforms like Live.ly, Facebook Live, or Periscope. Film your response to a sensitive public relations issue or controversial event to show the values your brand stands for. Purchase intent. When to use them.

Top of Funnel 103

Top of Funnel Video Marketing Enterprise Management Tips 103