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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. It’s usually free, and it’s effective because it’s the most honest form of marketing available. SMART goals meet these criteria.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. It’s usually free, and it’s effective because it’s the most honest form of marketing available. SMART goals meet these criteria.