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B2B Marketing Trends to Master in 2023

DealSignal

Overall, B2B marketing trends are moving towards a more personalized and data-driven approach, making it essential for marketers to stay ahead of the curve and use the right tools to achieve their goals. To help, we’ve written an article on how to use B2B intent data to generate quality sales and marketing leads.

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How to Eliminate Waste in Your B2B Lead Generation Efforts

NetLine

These tactics are often run through Google, Facebook, LinkedIn, and other ad networks, where buyers are targeted with the intention of being captured as a lead. Because you’ve already paid to access a specific audience through one of these networks, it’s likely that your lead capture form will be longer. The best part?