60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
Examples: Salesforce.com, Google. Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more. This factors heavily into CAC/CoCA, and is a metric marketers should keep a keen eye on.
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