Eye-Tracking, Multi-Touch Attribution, Personalization and Salesforce.com

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Eye-Tracking

Multi-Touch Attribution

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Salesforce.com

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

MARCH 6, 2016

Some companies serving small business have indeed reached multi-million client counts (see table), but their products cost much less and are essential for basic operations.** Of these, I found WickedReports the most interesting: they use customer tracking to do multi-channel lead attribution and customer value analysis.

Small Business Marketing

Small Business Marketing Work Management Marketing Management Planning

Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

And then do an audit — a deep audit of how your campaigns work when a person first interacts with them. . This is tough because relevancy is often in the eye of the beholder, but behavioral tracking in marketing automation tools can help. Remember, your customers are people, and as Andrew put it: “Don’t suck at your own party!”

Work Management

Work Management Multi-Touch Attribution Marketing Management Email Marketing

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

B2B Marketing Zone

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing

Webinars

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