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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. Infusionsoft’s goal is to bake as much as possible of the methodology into the software, its partner ecosystem, and prebuilt assets such as campaign plans.

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Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing

Adobe Experience Cloud Blog

This is tough because relevancy is often in the eye of the beholder, but behavioral tracking in marketing automation tools can help. He then went into a deep discussion around LUMA Partners’ Marketing Technology LUMAscape. The Path to Marketing Technology Zen. Relevancy: Speak directly to you readers.