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Eye-Tracking

Marketing Attribution

Marketing Automation Services

Salesforce.com

Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

This is tough because relevancy is often in the eye of the beholder, but behavioral tracking in marketing automation tools can help. He then went into a deep discussion around LUMA Partners’ Marketing Technology LUMAscape. The Path to Marketing Technology Zen. Relevancy: Speak directly to you readers.

Work Management

Work Management Multi-Touch Attribution Marketing Management Email Marketing

Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

JANUARY 18, 2015

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. Vendor Categories So far so good, but it’s really just theory. But things aren’t quite so simple.

Marketing Automation Services

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

B2B Marketing Zone

Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing

Customer Data Platforms Revisited: The Future of Marketing Data

Webinars

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