Here’s How to Make Your Website As Personalized as Your Email
Adobe Experience Cloud Blog
FEBRUARY 20, 2014
The technology exists to customize experiences, messages, and calls-to-actions, regardless of what content management system (CMS) you use. For example, you can tell whether a visitor came from Facebook, an organic search, or an email link. Put simply, your website should be just as personalized and targeted as your emails.
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