Metadata

MAY 24, 2023

Capture: Demand capture converts in-market buyers who know they have a problem and are actively looking for a solution to solve it. Without budget groups, you’d be hard-pressed to gain variable-level clarity into how your campaigns are performing. Think running a weekly podcast or engaging in relevant communities.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Allocation 52

Sword and the Script | B2B

DECEMBER 26, 2023

On the downside, we’re seeing an increasing risk of deep fakes; for example, the recent Greta Thunberg ‘vegan grenade’ satire. It’s funny to me that computers actually caused many messages to be the same – provided you gave AI all the exact same prompts.” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

Hubspot

SEPTEMBER 12, 2013

For example, let''s say I''m shopping for a new car. Netflix is a great example of a company doing personalization right. KunoCreative is another great example of thought leadership in the agency space. Buyers today are looking to companies for their expertise. Then why treat everyone the same?

Paid Content 28

Paid Content Marketing Websites Thought Leadership Stats 28

Inbox Insight

JANUARY 5, 2023

Targeting key accounts by giving them early access to relevant white papers and webinars for example can go a long way in strengthening the relationship and building demand with your target accounts. Demand gen is often seen as a single channel approach despite the fact that many demand generation channels exist: Content marketing.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52