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The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience. Leading Edge Virtual Event Platforms. Image credit: Teooh. Total reviews: 339.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

And just like any tough job, lead generation requires the right tools–even for professional marketers. That’s why in this post, we’ll be sharing our top picks for tools that’ll help you nail every aspect of web-based lead generation. In fact, there are many different ways (and tools) to generate leads.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

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5 Emails to Send to Your Customers—and How to Send Them

Adobe Experience Cloud Blog

However, according to the DMA, emails had a median ROI of 122%, much higher than social media, paid search, and direct mail. As a precaution, these are tests I’ve done during my days of sending emails and they mainly apply to the B2B market. However, my findings are easily applicable to the B2C market as well.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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13 Proven Marketing Hacks to Generate Guaranteed Leads

Optinmonster

Want to learn how to use digital marketing hacks to generate more leads? Marketing has become extremely competitive in recent years. In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation.