article thumbnail

How to Improve B2B Lead Quality

PureB2B

This company information includes annual revenue, capital events, market share, employee count, and growth rate. If demographics are important for B2C business, firmographics are critical for B2B marketers. Think beyond the inbox, and engage them on multiple platforms such as Facebook, Twitter, or LinkedIn. Firmographics.

article thumbnail

How to Improve B2B Lead Quality

PureB2B

This company information includes annual revenue, capital events, market share, employee count, and growth rate. If demographics are important for B2C business, firmographics are critical for B2B marketers. Think beyond the inbox, and engage them on multiple platforms such as Facebook, Twitter, or LinkedIn. Firmographics.