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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. White hat SEO The opposite of Black Hat SEO, the goal of White Hat SEO is to ethically work with search engines in the usage of strategies, techniques, and tactics instead of outsmarting them.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. White hat SEO The opposite of Black Hat SEO, the goal of White Hat SEO is to ethically work with search engines in the usage of strategies, techniques, and tactics instead of outsmarting them.