Email Lists: Should You Rent or Buy?
The Point
DECEMBER 16, 2011
Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. Quite beyond the ethical considerations, the risk to using lists that aren’t opted-in can mean that you put your email reputation, and that of your IP address, in jeopardy. Cost is around 65-70 cents per name.
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