Remove Ethics Remove Inbound Marketing Remove Mobile Advertising Remove PageRank
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8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

As marketers, all of this stuff matters. Where and how your pages rank in Google can make or break your organic search traffic, so it’s important to understand how the algorithm works and how to ethically optimize for it. 3) One of the original goals was to cut through spammy content from advertisers. Source: Stanford InfoLab.

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A Brief History of Search & SEO

Hubspot

In 1998, the pair published a paper at Stanford titled “The Anatomy of a Large-Scale Hypertextual Web Search Engine,” where they wrote: the predominant business model for commercial search engines is advertising. The goals of the advertising business model do not always correspond to providing quality search to users.”. 2000-2002.

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