Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024
Sword and the Script | B2B
DECEMBER 26, 2023
Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. The question is, for good or bad?
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