ViewPoint

FEBRUARY 23, 2018

Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones. Which means those “leads” land in a black hole, and the money spent to generate them is wasted. Leads aren’t leads unless: They’re qualified. Do they have a driving need for the solution you offer?

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

ViewPoint

JULY 11, 2011

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Telesales lead generation supports both field and inside sales.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Hubspot

DECEMBER 17, 2012

Marketing departments, whether one person or one hundred, have kiiiind of a lot of balls to juggle. Lead generation , PPC, SEO, website design, social media, PR, content creation. Lead Generation. Wait, you can outsource lead generation? outsourcing all of your marketing. Let me explain.

Enterprise Management 28

Enterprise Management Work Management Paid Search Agency Marketing Management 28