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How B2B Brands can benefit from Programmatic Marketing

Valasys

According to eMarketer, programmatic buying will amount to about $14.88 Programmatic media buying can be categorized into the following three different types: Real-Time Bidding (RTB): RTB is also called as open auction & is something that happens when inventory prices are decided through an auction in real-time.

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How Display Advertising Benefits B2B Businesses

Valasys

Hence, for marketers venturing into display ads, it is important to choose the right format, as thus, they will be able to make most of the medium as well as, will be able to optimize the Return on their Marketing investment (ROMI). This gives buyers the ability to negotiate for the best prices. Wrapping It Up. billion in ad spend.

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