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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. 7 “Rs&# for B2B Marketing Content Planning - Marketing Interactions , April 24, 2010 Content is the fuel for eMarketing. reduce expense-to-revenue ratio) and improve overall ROI. I like numbers. But Facebook?

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B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. The topic is ROI measurement of Marketing initiatives. Here’s the problem.