Do Psychographics work in B2B Marketing & Sales?
Online Marketing Institute
MAY 24, 2009
.&# – Gordon Gee The other aspect of psychographics in B2B marketing and selling is that your prospective buyers, influencers and decision makers are real people with psychographic profiles. You need to market and sell to the views, aspirations and interests of the people who will ultimately decide whether or not to buy your stuff.
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