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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Stages of Lead Qualification.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Pretty simple, right?

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The New Rules of Lead Generation: Book Review

The Effective Marketer

Scott,is the founder and CEO of Marketfish , a data management and lead generation platform. Prior to Marketfish, David served as VP of Marketing for PeopleSoft and Intermec, and also has Boston Consulting Group and GE in his resume.His According to David, there are 5 steps to a successful lead generation program: 1.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

Scott, is the founder and CEO of Marketfish , a data management and lead generation platform. Prior to Marketfish, David served as VP of Marketing for PeopleSoft and Intermec, and also has Boston Consulting Group and GE in his resume. According to David, there are 5 steps to a successful lead generation program: 1.