What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
During this step, it’s useful to run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and formulate the hypotheses based on the results. During the Plan ning phase, assess the problem, consult with sales and come up with a hypothesis (e.g. “If As a result, the team can’t improve from one campaign to the next.
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