article thumbnail

B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

When it comes to professional social media network LinkedIn, however, the usefulness trends reverse. Forty-five percent of B2B companies have obtained a customer from LinkedIn, compared to only 26% of B2C companies.

article thumbnail

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Critics of these services refer to them as "spyware," though that term isn't really fair. VisitorTrack service provides robust geo-targeting (so you know exactly where visitors are coming from) and email notification, but it's biggest strength is detailed and customizable reporting capability. Pricing starts at about $300 per month.