Email Campaigns Lead Management Lead Nurturing SMB 
Webbiquity
JULY 12, 2016
Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy.
SmartBug Media
OCTOBER 30, 2019
You may just be looking for an automation solution to help follow up after an event or your needs might require in-depth lead nurturing campaigns with complex integrations. Small & midsize business (SMB) and enterprises. SMBs and enterprises. Previously focused on SMBs, but moving up market with Salesforce.
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Martech Advisor
OCTOBER 23, 2019
Lead Management. Another fundamental feature of any marketing automation tool is lead management. This includes identifying your prospects and capturing leads, mapping their activities across the sales funnel, and monitoring and tracking potential buyers. Segmentation. Real-Time Notifications.
TrustRadius Marketing
DECEMBER 4, 2019
Email marketing software solutions allow marketers to send automated emails at scale and track customer email activity. Within the email marketing software, marketers can create beautiful emails, automate email campaigns to subscriber lists, and reach a massive audience while complying with privacy regulations.
Martech
FEBRUARY 25, 2022
Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Primary use cases focus on: Demand generation campaigns and journeys.
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