article thumbnail

What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. For instance, whereas our marketing team used to split duties for public relations and analyst relations, now we have a (growing) function dedicated to each initiative.

article thumbnail

What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. For instance, whereas our marketing team used to split duties for public relations and analyst relations, now we have a (growing) function dedicated to each initiative.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content You Should Create at Each Stage of the Funnel

ClearVoice

Because the content types here will be more detailed, brand-specific, and with solutions to customers’ needs in mind, the guidance of a subject matter expert (SME) can come in handy. Drip campaign emails. How do drip campaigns differ from your average email campaign? How SEO fits into marketing funnels.

article thumbnail

Digital Marketing Software: Landscape Of the Top Tools

Referral Rock

If you run an SME or startup, then you know scaling a business is all about how many customers you can gain while retaining as many customers as possible. With every email sent and sales call scheduled hopefully your prospect is one step closer to the main objective, converting! Email campaigns. Email marketing.