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Lead Nurturing Strategy: Why and When Do You Need One?

Belkins

We mention lead nurturing all the time like it’s something obvious. We’ve been in B2B lead generation for quite a while. Is another word for email marketing? Let’s get our facts straight and explore this vital component of every productive sales campaign. What is lead nurturing? What’s my lead fit?

article thumbnail

Lead Nurturing Strategy: Why and When Do You Need One?

Belkins

We mention lead nurturing all the time like it’s something obvious. We’ve been in B2B lead generation for quite a while. Is another word for email marketing? Let’s get our facts straight and explore this vital component of every productive sales campaign. What is lead nurturing?