B2B Content Marketing; A Masterclass in Content Amplification
Inbox Insight
NOVEMBER 13, 2018
Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing. Joe Chernov , director of content marketing at Eloqua, says: “Here’s an unpopular answer: You have to earn it.”.
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