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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

Company news and industry SIC codes tied for third. IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. Wait a minute, isn’t that what Content or Inbound marketing is all about? .&#

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.)