Eloqua Paper Storytelling Training 
Marketing Insider Group
JANUARY 24, 2013
MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Write case studies, eBooks, white papers, etc.
Convince & Convert
OCTOBER 2, 2013
Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) In addition, your employees may have the stories, but may not be storytellers. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. all from one story idea.
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Content Marketing Institute
APRIL 26, 2018
Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. While freelancers typically bring storytelling expertise and a journalistic approach, they can struggle with the tricky balance of audience and brand interests. If nothing else, do this one thing.
Nudge.ai
JUNE 21, 2018
The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. .” The short way is really storytelling, right? ” John Barrows: I love it man.
SnapApp
DECEMBER 14, 2016
Interactive content and visual storytelling. A year ago, research indicated the top three strategies B2B marketers would be focusing on in 2016 would be content quality, training, and metrics. Visual brand storytelling. Create detailed training content for every repeatable action you take. Marketing automation.
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