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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

But in an enterprise environment, MAP is literally a keystone element – underpinning Enterprise Demand Process and enabling marketing and sales systems (and their data) to successfully operationalize go-to-market around customer journey. Can it support the full complexity of an automated, multi-channel, perpetual demand marketing program?

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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. Good morning.

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Email Marketing vs Marketing Automation Software

TrustRadius Marketing

As your social media, SMS messages, and chat boxes become more prominent in your marketing strategy, you need the right tools to handle all the available communication channels. . Marketing automation software offers automated marketing capabilities across all your marketing channels — social media, SMS, websites, AND email.

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B2B Marketing Guide

OutboundView

This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. Use this guide to implement and test new processes across sales and marketing to see what works best for your business. Who is This B2B Marketing Guide For?

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16 marketing automation platforms your organization should consider

Martech

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles. ActiveCampaign.