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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. So the waterfall concept is Inquiry > MQL > SAL > SQO > Close.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . Lead to Conversion Ratio. This answers the question: "What percentage of leads are sales-qualified?". . Opportunities by Lead Source. Closed Won Opportunities by Lead Source. Lead count.