3 common phrases in B2B marketing ‘trends’ that mean absolutely nothing
Ledger Bennett
FEBRUARY 24, 2020
Expanding the range of services a profitable customer purchases from you is really important. Account managers must be empowered to identify and close these opportunities, in some cases with support from marketing. But what we’re really talking about when we discuss personalisation in B2B marketing is accurate audience segmentation.
Let's personalize your content