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No High-Level Fluff: 7 Steps to Build the Best Target Account Model

Engagio

This activity can’t be done in a Marketing silo. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly. Guess what? Standardize data.

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Decentralizing IT Without Losing Governance Over the Tech Stack

LeanData

Leading this charge is the revenue tech stack that empowers revenue teams to deliver results by eliminating the manual, time-consuming and error-prone processes from their go-to-market (GTM) motions. Together, those technologies weave across multiple departments and help drive the business’ GTM strategies.

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Sales Pipeline Radio, Episode 113: Q&A with Mike Braund

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This episode: Marketing Operations Exposed! Current focus: Marketing data story from impression to closed deals. It is a beautiful day.

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B2B Category Creators Episode 9 Transcript

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And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing. And then before that, I worked at a software company, Webtrends here in Portland, Oregon.

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B2B Category Creators Episode 8 Transcript

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And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing. And then before that, I worked at a software company, Webtrends here in Portland, Oregon.

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B2B Category Creators Episode 8 Transcript

Metadata

And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing. And then before that, I worked at a software company, Webtrends here in Portland, Oregon.